The most important aspect of any successful loan application is applying to the best lender for you, ensuring that the lender's appetite for risk and their policy rules match your credit circumstance. Unlike price comparison sites we use the same credit scoring technology as the lending Industry, ensuring we accurately select the lender who is most likely to grant your loan request at the best possible rate for you.
This process is unique and very different from the price comparison sites, where they rank their lending products from lowest to highest APR. In most instances the top ranked products will only be available to the top 5% of consumers, who have the very best credit rating, therefore you are unlikely to get the loan you apply for at the rate advertised. You can see this clearly on Moneysupermarket web-site where the best rate is 7.2% but look further along the line and you will see typical rate 15.6% - this is the minimum rate that 66% of all consumers will get.
There is a further hidden danger here as each time you apply for credit the lender will make a credit search and a "credit granting footprint" will appear on your credit file. Collect 2 or 3 of these in quick succession and no lender will consider your application at any rate even though you have a good credit rating. All lenders base their APRs on the risk they are willing to accept - the higher the risk the higher the APR as illustrated below.
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